Asim Jofa burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line 12 years ago, establishing the highly exclusive, one of a kind diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with by IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.
Shades Of East established in 2017 has a tradition of great customer service, quality product and style which provides an elegant taste of creatively designed home textile with a range of vibrant colors, patterns, embroidery styles and textures. Shades Of East is Online Based Brand Store. We don't have any outlets in pakistan.